Cutting Corners as a Content Creator Has Consequences

Yash Prakash
3 min readSep 22, 2023

Increase your mind’s horizon of goals first.

Photo by Ben Collins on Unsplash

Content creation is a slow ritual.

Our minds have become accustomed to seeing quicker effort — reward cycles and it does us a disservice. Any successful creator knows that this is a shiny trap.

Just like if you would pick up a new language, you wouldn’t expect to become a fluent speaker in it for months and years.

Building up your digital one-person business always has been about the forever game.

My reflection shows that the creators who overlook this end up into one of three categories and regret it.

They end up forgetting about the long haul

If you can’t envision a reward beyond a few thousand dollars or a fancy new car, you’re probably not meant for this.

Instead, you need to look at that blurry, distant picture of the future that you’ve imagined on sleepless nights.

For me, the power of writing on the internet has always been about freedom and my desire to teach. If I didn’t have these two things fuelling me, I wouldn’t have survived for long in the creator economy.

I’ve always theorized that slow, amateur steps are the building blocks of content creation. Nobody is an expert in this field.

We figure it out as we go along, and learn and adapt new things along the way.

Every bit of success takes time and effort. There’s also some random luck mixed in here and there. There are factors outside your control that can impact the day to day success of your efforts along with things that you fully control.

If a long stretch of creating into the void sounds terrible to you, you’re not playing the long game.

They don’t embrace the process

Embracing the art of writing on the internet has given me many opportunities. But they weren’t always coming my way from Day 1.

I’d been writing for more than a year before I gained the first few fans. People began to discover me and I felt rewarded for my writing.

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Yash Prakash

Software engineer → Solopreneur ⦿ Scaling my own 1-person business model ⦿ Writing for busy founders and business owners. yashprakash13@gmail.com